Week 4 - Origination

11/08/2010 – Week 4

Reading laws of simplicity – Time

1. What is the major benefit of saving time?

When you save time on something, you can spend more time or move onto the next thing. “Shaving 10 minutes off of your commute home translates to ten more minutes with your loved ones” pg 24. Saving time is reducing time.

2. How do designers integrate time into their products?

The iPod Shuffle has no screen therefore you save time looking for a song when the product shuffles through them. “Randomness” Amazon.com shows you the websites that relate to your recent searches, sites that you may be interested in. in a casino, they hide time by having no clocks and no windows. Having no windows hides the outside lights therefore you don’t know what time it is. The progress bar on a computer shows you how long you have before a program loads. The iPod Shaped as a wrist band, not sure if its real but it looks pretty cool. plus, its so simple you dont even need to carry it.

3. Explain the relationship between making waiting shorter with making waiting more tolerable

In some cases speeding up a process is not an option but giving a customer extra care makes waiting more tolerable. For example offering nibbles whilst in line makes waiting okay.

4. How can you use your timeline to increase your own efficiency as a designer?

Organize your timeline, when working on something and you have hit a brick wall, walking away from it for a while gives you a break and without knowing you think about the task and sometimes come up with the ideas without pressure. Having nothing to distract you helps ideas flow. Skipping the harder questions and coming back to them later gives you time to think and longer to work on them.

5. Briefly outline an event or activity in which you are adept at time saving?

Using two hands on a computer saves time rather then using one. In some programs there are time saving shortcuts. For example Photoshop “Actions” and “Batching”

6. What part of your design process do you need to improve at, in terms of saving time?

Writing everything down and making a stable time line/plan.

Reason of being – raison d’etre

Branding

Collection of images

Name

Logo / symbol

Slogan / claim

Design scheme (CI)

Collection of ideas

Product

Philosophy

Lifestyle

Service

What makes a Strong brand?

Positioning

Packaging

Promotion

Persistence

Persuasion

Performance

i also found this video on youtube which i thought is important when it comes to branding.

Colour -

Group Activity

Thinking Game

Develop a list of words or phrases that describe last year’s logo
Address

1. the name “point” – meaning / effectiveness
2. the graphic pattern – inferred meaning / effectiveness

The name point is simple but effective, and its very bold. the graphic is good but i find the overall poster very boring and its something that wouldn't catch my eye. the colours are plain and dark and could get lost on a pin bored.

coming up with a strong name for our exhibition.

-Intensity

-Haze

-Fresh

-Exercising Creativity

??

Also breaking off into our groups to work out what needs to be done. I'm in the sponsorship group, and looking for sponsors shouldn't be that hard, as i have a few places i can ask.

Litchfield Vet Hospital

Virginia Tavern

Allora Gardens Nursery

Passion For Fashion

Might even try some of the places in town like my second home, Discovery! :)