Week 10 - Origination

29/09/2010 – Week 10 – Origination

Logistics Report

Next week all sponsor logos are due and all print work. The radio ad has been recorded. I think we all need to communicate a bit better.

Reading laws of simplicity – Failure

1. Using UPHERE as an example, describe an aspect of your work or something you have worked on, where you have found a symbiotic relationship that is both complexity and simplicity

On my piece of work, the complex side of it is putting it all together finding what looks good where and how to fit it. Although the idea is simple and happy, doesn’t involve much just a picture and an inspirational saying.

2. Provide a conceptual example of a situation that has arisen during this project where you have had a return on failure?

I have changed my mind on so many images but I keep coming back to the frog. We had to refine the logo a lot of the time. We had a few tries at the photo shoot for the poster as what we did, didn’t work or we got a better idea.

3. Homework: How are you using the laws in relation to your contribution to The UPHERE exhibition? Provide a short explanation and example

2 of the laws used in my exhibition work is:

Law 1: Reduce.

I am always trying to reduce something in my work to not only make it easier to do but have more of a strong and powerful relation without any complex or confusing parts. The picture I chose to use is a simple photo of a frog with no overpowering background colours. The 3d aspect is fairly complex but the overall project should be easy in the eye.

Law 7: Emotion

Putting an emotion into your work is a good way of getting people interested. The concept im going for is happiness and inspirational feelings. Hopefully the 3d affect makes it stand out even more.